About
Pick Up The Flow (PUTF) is a platform and community dedicated to expanding equitable access to opportunities within the arts, culture, and creative industries. Our mission is to make information transparent, accessible, and actionable for artists, cultural workers, academics, and organizations worldwide.
Organizational Background: Founded in 2017 by Selwa Abd, a NYC–based musician, PUTF began as a private, invitation-only Facebook group connecting musicians and creatives in NYC. The platform emphasized trust, peer-to-peer exchange, and community accountability, allowing members to share professional opportunities, resources, housing, and technical knowledge.
PUTF has since evolved into a public-facing platform responding to ongoing shifts in the cultural sector, including labor conditions, funding access, and visibility within creative industries.
Programs and Activities: In addition to digital publishing, PUTF organizes public programs such as workshops, radio broadcasts, artist talks, community markets, and swap events. Partners include MoMA PS1, The Lot Radio, H0l0, PTP x LQQK Studio, Bossa Nova Civic Club, Mood Ring, among others. For inquiries, please use form below.
Current Platform:
Instagram: 56K+ followers, daily posts
Newsletter: Weekly Substack edition, 6K+ subscribers (~60% open rate)
Website: Public opportunity listings updated daily (20K+/monthly visitors)
Private FB group (Marketplace): 2100+ members (less active)
Discord: 400+ members (less active)
Newsletter:
Free: Weekly curated opportunities delivered via e-mail
Paid: Early access to interviews, subscriber-only content, full archive
Community & Audience: Global audience of artists, cultural workers, academics, nonprofits, and institutions.
Select Clients: Queens Council on the Arts, Times Square Arts, The Joyce Foundation, PepsiCo, Printed Matter, Inc., e-flux, The Laundromat Project, Park Avenue Armory, Institute for Public Architecture, Institute for Studies on Latin American Art, Staten Island Arts, Mexican Summer, Apexart, Alfred University, Danspace Project, Woodward Residency, Abrons Arts Center, Fractured Atlas, MIT Lab Poetic Justice, Lower Manhattan Cultural Council, Studio Museum in Harlem, Storefront for Art and Architecture, Pratt Institute, Swiss Institute and more.
Support & Partnerships: You can support PUTF by submitting listings, sponsoring the newsletter, or engaging in partnerships (Contact via form below).
Podcast:
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