About

Pick Up The Flow

Pick Up The Flow (PUTF) is a platform and community dedicated to expanding equitable access to opportunities within the arts, culture, and creative industries. Our mission is to make information transparent, accessible, and actionable for artists, cultural workers, academics, and organizations worldwide.


Background

Founded in 2017 by Selwa Abd, a NYC–based multidisciplinary artist, PUTF began as a private, invitation-only Facebook group connecting musicians and creatives in New York City. The platform emphasized trust, peer-to-peer exchange, and community accountability — allowing members to share professional opportunities, resources, housing, and technical knowledge.

PUTF has since evolved into a public-facing platform responding to ongoing shifts in the cultural sector, including labor conditions, funding access, and visibility within creative industries.


Platform reach

58K+
Instagram followers, daily posts
6K+
Newsletter subscribers (~60% open rate)
20K+
Monthly website visitors
2.5K+
Discord & Facebook group members
Newsletter
FreeWeekly curated opportunities delivered via email
PaidEarly access to interviews, subscriber-only content, full archive
Community & Audience
Global audience of artists, cultural workers, academics, nonprofits, and institutions across all career stages.

Programs & activities

In addition to digital publishing, PUTF organizes public programs including workshops, radio broadcasts, artist talks, community markets, and swap events.

For program inquiries, please use the contact form below.

Program partners

MoMA PS1 · The Lot Radio · H0l0 · PTP × LQQK Studio · Bossa Nova Civic Club · Mood Ring · and more.


Select clients

Organizations we have worked with

Queens Council on the Arts · Times Square Arts · The Joyce Foundation · PepsiCo · Printed Matter · e-flux · The Laundromat Project · Park Avenue Armory · Institute for Public Architecture · Institute for Studies on Latin American Art · Staten Island Arts · Mexican Summer · Apexart · Alfred University · Danspace Project · Woodward Residency · Abrons Arts Center · Fractured Atlas · MIT Lab Poetic Justice · Lower Manhattan Cultural Council · Studio Museum in Harlem · Storefront for Art and Architecture · Pratt Institute · Swiss Institute · and more.


Support & partnerships

You can support PUTF by submitting listings or sponsoring the newsletter, or by engaging in partnerships. For inquiries, use the contact form below.

Support PUTF Donations help us keep the platform free, equitable, and community-driven for artists and cultural workers worldwide.
Donate →

Podcast


Get in touch

Have a question, partnership idea, or program inquiry? Send us a message below.

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