The role has several distinct responsibilities and priorities:
Design and code marketing Email deliveries on both Mailchimp and Salesforce Marketing Cloud Email delivery platforms
Develop all assets used in Email marketing including banners, animations, lifestyle, and product bundle images
Partner with the eComm Email Marketing Specialist and other business owners to create concepts and campaigns which reflect brand look/feel/voice while achieving business objectives
Develop and implement design best practices for optimizing delivery and open rates, CTR, revenue growth, and other KPIs,
Build relationships with brand marketing teams and their respective agencies, helping to identify opportunities to integrate eCommerce creative into existing media and vice versa
Build and maintain a library of eCommerce creative and digital brand assets in DAM
Support ad hoc DTC creative needs, such as the development of on-site banners, social ads, and other digital media
Provide UI/UX guidance on various D2C, B2B, automation, and tech-related initiatives
Qualifications/Requirements
Creative expertise: minimum of 3 years of experience leading the creative development of email marketing programs
Advanced proficiency in Sketch and Adobe Photoshop
Advanced proficiency in HTML and CSS
Familiarity with Salesforce Marketing Cloud and Mailchimp email marketing platforms strongly preferred
Demonstrated ability to produce banner images, product mockups, and other creative assets which drive click-through and conversion-to-purchase
Ability to synthesize information and insights from a creative brief to produce impactful designs
Strong project management skills and attention to detail
A track record of driving results in complex, multi-stakeholder environments
Strong communication skills and ability to educate and influence management and senior leaders to act in a desired manner through written and verbal communication