Designer – Email Marketing | Pepsico

The role has several distinct responsibilities and priorities:

  • Design and code marketing Email deliveries on both Mailchimp and Salesforce Marketing Cloud Email delivery platforms

  • Develop all assets used in Email marketing including banners, animations, lifestyle, and product bundle images

  • Partner with the eComm Email Marketing Specialist and other business owners to create concepts and campaigns which reflect brand look/feel/voice while achieving business objectives

  • Develop and implement design best practices for optimizing delivery and open rates, CTR, revenue growth, and other KPIs,

  • Build relationships with brand marketing teams and their respective agencies, helping to identify opportunities to integrate eCommerce creative into existing media and vice versa

  • Build and maintain a library of eCommerce creative and digital brand assets in DAM

  • Support ad hoc DTC creative needs, such as the development of on-site banners, social ads, and other digital media

  • Provide UI/UX guidance on various D2C, B2B, automation, and tech-related initiatives


  • Creative expertise: minimum of 3 years of experience leading the creative development of email marketing programs

  • Advanced proficiency in Sketch and Adobe Photoshop

  • Advanced proficiency in HTML and CSS

  • Familiarity with Salesforce Marketing Cloud and Mailchimp email marketing platforms strongly preferred

  • Demonstrated ability to produce banner images, product mockups, and other creative assets which drive click-through and conversion-to-purchase

  • Ability to synthesize information and insights from a creative brief to produce impactful designs

  • Strong project management skills and attention to detail

  • A track record of driving results in complex, multi-stakeholder environments

  • Strong communication skills and ability to educate and influence management and senior leaders to act in a desired manner through written and verbal communication


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